Friday, March 27, 2009

Using Multiple Accounts on Twitter

I recently came across a site where the blogger had previously played with using different Twitter accounts to help drive traffic to two quite different blogs he was writing.

(Again, I apologize for not posting a link to his site, but I can't find it. This happened about two weeks ago. Stress induced amnesia.)

Basically, what is your stance on multiple Twitter accounts?

Multiple Twitter Accounts are Bad
With multiple Twitter accounts, you are most likely limiting your tweets to a specific topic. The people who are following you are interested in that topic... or else they wouldn't be following you.
However, you find that if you are interested in two different and diverse topics, say typography and making money online, then you might find there are others interested in both. So you decide to just focus on one account.

Now your followers are getting tweets on typography AND making money online. But how many are actually interested in both topics? If your design friends aren't interested in making money online, then you're spamming them.

Other problems: You have to keep straight which account you are currently signed in as, or use another piece of software to keep your accounts separate. Using multiple accounts is more work, especially if you are focusing on creating meaningful content for diverse audiences.

Multiple Twitter Accounts are Good
I'm actually for multiple Twitter accounts. In my opinion, having separate accounts is better for your readers because it means they only receive tweets they are interested in.

To me this is a way of targeting your message better. By using software such as HootSuite its possible to track the number of clicks to URLs you send out, so you can easily see how popular a particular topic is with a set of followers. Its a simple numbers game, and you can analyze click-through rates and see what articles do best.

Each Twitter account is a brand that will develop its own group of followers just like the brands created by Nike or Coke.

By keeping your posts tied to your brand and targeting your followers correctly, you be more successful in your online business.

Now I'm just a low-level blogger who probably has too many "brands" going on at the moment. What do *you* think about using multiple Twitter accounts?

Let me know with your comments. I'd love to hear from some traditional marketing type people.

Using Twitter to gain readers

You might be reading this posting because you came here from a Twitter message (aka a Tweet) that I sent out, but I actually hope that somehow you came to this post and don't really know what Twitter is all about.

Well, Twitter is basically all about "microblogging". If you are familiar with Facebook than you are familiar with its status update feature. That's microblogging. A much more definitely look at microblogging can be found over at Microgeist. He did a much better job of explaining it than I could.

The thing about Twitter is that it can track the number of people who are interested in hearing what you say, and they're called followers. It works out that if you have a product you are trying to sell (like trying to make money online) and you want to drive traffic to your site or products then you need visitors. You can then post a Tweet to your Twitter account and it will be received by all your followers.

I recently came across a Tweet about a peice of software that will allow you to easily follow a very large number of people. (Sorry: I'd link to it but I've forgotten who it was. My memory gets worse during times of stress.) There seems to be some debate about this in the "Twittersphere" but I'll leave that for others to discuss. Basically you follow a whole bunch of people who may have interests that line up with your product or service. Then after a few days, you can check and see which of them are following you back since many people blindly follow those who follow them. Then, you simply stop following the people who are not following you (unless they have information you are interested in) and continue the process again.

So think about that and add a comment telling me what you think of this movement towards HUGE amounts of followers and "followings" (upwards of 3000 or more).

Get Twitter Marketing For Dummies and see what it has to say about the issue.

Monday, March 2, 2009

Use the F Word to Change the World

Naomi over at IttyBiz just sent out another shout out regarding the crazy things she's doing. And this time, she definitely sounds crazy. She's putting out a live call with Havi at to discuss ways to get through the recession.

And its only $19!

And if you miss the call you can still access the sound file!

Something you should consider, that's all I'm saying.

Naomi has blogged about it here: (may contain strong language...don't let that stop you.)

I may have forgotten to mention that Naomi and crew have also put together a great lesson on search engine optimization (SEO). You can become like an SEO Ninja perhaps! Click here to view more details.