A review of Brandon Connell's Make Money Blogging technique

I've recently jumped into researching how to make money online and Make Money Blogging and I came across the blog of Brandon Connell. He's just started a new competition called a blog duel where he competes with another blogger to beat some purpose. In this case, he's trying to rank his website higher in Google and other search engine searches for the the phrase "Make Money Blogging".
One of the really interesting techniques he's used is to create a simple web template called Ghostly Acres. It is a nice little template, and he included a Photoshop format (.psd) file with the graphics as well as the font used to create the logo so you can edit it for your own purposes.

His technique was simply to ensure that the footer link that goes directly to his make money site stays intact. Sounds like a great idea! Help the guy out and use his template for a little grunge texture fun!
If you are interested in blogging and making money buy doing so, check out the ProBlogger book by Darren Rowse and Chris Garrett.